In a world where digital trends are almost happening overnight, and where social media provides opportunities like never before, it requires ice cream and thoughtfulness so you don’t mindlessly jump out at all just because you can. In this blog post we will talk about how to approach live streaming if you have not tried the discipline before.
The Smartcric Live streaming is a concept that in itself is not new, but new media has made it much more accessible. Livestreaming opens up and allows anyone from near and far to participate in your workshop, performance, lectures, etc. In this blog post, we will first review some different livestreaming media, and then we will come up with some questions that you should quiet yourself before throwing headlong into the discipline.
Lifestreaming Considerations
Plan it in detail
As with all other events, live streaming also requires thoughtful and detailed planning. You may well think of it as a production that also requires good preparation. For example, you have to decide what time you want to stream, who is going to join, where the camera should record from, what is going to happen, etc.
Think of a proper location
When people watch your live streaming, they also notice the surroundings you are in. Be sure to choose some environments that support the story you would like to create and the brand you have.
The purpose
Before you start streaming your event, it is really important that you consider the purpose of the production. What do your viewers have to look out for, is it pure entertainment, a discussion, the acquisition of knowledge? Who is it to look at? Why live streaming over regular video production? By asking these questions, you get a step closer to how your production should be organized to make it relevant to the people you want to reach.
Utilize the medium
Following on from point 3, it is also a good idea to consider the possibilities the medium offers in a live streaming production. Since everything goes live, remember to involve your viewers. You can allow them to ask questions along the way, and then answer the question directly. You can also come up with a concept where the viewers have an impact on what’s going to happen during live streaming. This also gives viewers more engagement with your streaming, and hopefully they will want to watch for longer.
Distribution
Another important consideration before going live with its streaming is how will make sure to get people watching. If it’s a private event, then of course it’s especially important that you send out an invitation so people know where to watch your live streaming. After all, it can do through a newsletter. If, on the other hand, you just want to create a lot of noise about your event, then you can advantageously use your SoMe channels to tease the event.
Ensure good quality
Also consider how to ensure a good quality in your live productions. People have become pampered with watching good video productions and you risk losing them along the way if the quality is too poor. Provide a lighting that shows people and what is happening. Also, make sure there is a proper sound. You may even need to consider purchasing an external microphone to ensure a good quality. This microphone from Red is a good quote, and recommended by professionals. Remember to buy an adapter so you can use it with your phone.
