With the COVID-19 pandemic accelerating the world towards the digital era and the rising start-up culture in India, the online business market has skyrocketed. From small businesses and big brands to your local supermarket, every business is in the hoard of building an online presence with social media pages and an official website.
Thus, building a website is no small task; it represents your brand online, after all. Although, the website designing platforms like WordPress along with the hosting plans, have made it easier to build and host websites online. However, the design is not the only deciding factor of your website’s success. While many website owners and bloggers focus on design factors and content of the website, they forget or don’t tend to the other contributing factors.
What are these factors or essentials that failproof your website and ensure a sustainable business online? Let’s see.
Mobile-friendly website
A recent report from Statista shows the wider growing usage of mobile in India. In 2020, the number of mobile users in India reached an estimated 740 million. This surely means for businesses that more shoppers and customers are using a smartphone to browse and buy from the brands.
Building a mobile-first website thus makes it essential. Not only will this help you attract visitors and new customers, but it also is a contributing factor in ranking higher in search engines. Moreover, a mobile-responsive website is the first choice for online shoppers. Thus, ensuring you build a mobile-friendly fast-loading WooCommerce website with the best WooCommerce hosting in India will help you stand apart from your competition and attract your target audience.
Easy-to-find domain
Keep your domain name similar to your business or company name or describes your business in some way. Choose a domain name that is easy to spell, understand, and remember. Adding a relevant keyword to your domain name is a great way to make your website more visible and rank higher in the search engine.
You should, however, refrain from stuffing keywords in your domain name as it will negatively affect your SEO, and your audience may find it hard to remember. Once you have decided on 3-4 domain names, you can check for the availability at the time you buy WordPress hosting plans.
Easy navigation
A prime part of the “great” design, your website should be simple and easy to access and navigate. Imagine your visitors have to figure out how your website works, where they can find about business, latest blog, or contact information.
You can eliminate this guesswork by adding important links as tabs or in the menu and contact information above the fold. Also, having clear access to get back to the homepage no matter where your readers are will help them explore more and buy from your business.
Place call-to-actions
You are building a business website for a purpose, be it branding your business, widening your reach, or increasing your sales. In every case, to achieve these goals, you would want your users to take some action – subscribe to the newsletter, set up a demo, or buy your products.
In other words, you have to place call-to-action buttons at the right places on your website to encourage your readers to take the desired action. If possible, you should keep a clear call-to-action above the fold so your readers wouldn’t have to scroll and search for the CTA button. CTAs are especially essential for WooCommerce websites to encourage visitors to buy the products they show interest in.
Your website is more about the customers than about your business itself. Make sure you understand your customer persona and target their pain point and provide apt solutions on your website. Accurate, updated information with ease of access, navigation, speed, performance, and security is the perfect blend for your website’s success and business sales online.
