The biggest struggle for any freelancer is getting their dream client or landing any clients at all. New freelancers are familiar with this dilemma; they can’t get a client at a moment’s notice.
Waiting on referrals and exploring every available option is excellent, but you can take control of your clientele. How? You may ask. I’d tell you. It’s Cold Outreach, the secret weapon of many top freelance ghostwriters.
- Choose your Platform
The secret within the secret is that cold outreach is not limited to a platform. It works anywhere as long as you are ready to do what needs to be done.
Choosing a platform or platforms is great for experimentation. You can select two to three platforms and compare your result. One, you can do emails, LinkedIn or any other platform. Everyone goes through these media every day and spend hours there. Your options are quite open.
- Have a fair idea of your Client’s personality
No one is telling you to have every last detail but know something. Who are they? What aspect of their work needs your attention more, and how can you pitch an idea to them?
Once you have answers to these questions, then you’re getting somewhere. You could visit their social media pages to get more familiar. Also, check web pages.
- Find the decision-maker in that organization.
The idea of finding the decision-maker is more effective than you know. Imagine pitching an idea to the receptionist of a company when you could talk to the CEO.
Chances are, the receptionist promises to pass on your idea, and you never get a feedback anyway. Gunning straight for the kill is effective; it saves time and works faster.
- You’re human too
Show you’re human by sending emails. Avoid using copy and paste ideas because it never works. Please go through the process of putting down your message about the company’s core values and make sure you personalize it. That way, they know you are not a slacker and have done your homework. Include names of prospect’s company, an achievement and where you think you can be of help. When you introduce yourself, support it with social proof.
- Follow-up; that’s where the result lies
Whoever you’re sending that message to is a busy person with a lot on their plate. So, anticipate the possibility that your email may not receive a swift response. Of course, they may need your services, but their workload comes first. Therefore, do a follow-up. Consider your timing too. If you have an idea of their schedule, you could work with that. If you don’t receive feedback, don’t give up. Try sending a second message but don’t go over the top.
Conclusion
The challenge of getting clients in the Freelancing world is not new but it’s not one you cannot overcome. Following through the above ideas will give you results. Remember to keep your options open and make great use of every opportunity.
