We all know how important the user experience is in our online presence, but what is it and why should you care? We break it down for you to help make your website experience as fun and personal as possible. User experience (UX) is a term used to describe the emotions and attitudes evoked in people as they interact with websites, apps, products, services, or physical environments. For web design, achieving great UX is what is at the core of it.
UX design has come to be an integral part of web-based design in recent times. Simply put, using a great UX design into a site makes users stick around on the website and take action.
A Phoenix SEO Expert outlined the factors that affect UX and shared how we could use different techniques to influence it.
Designing
How a website looks and feels is an important factor in determining its overall user experience. The design should be appealing, easy to navigate, and intuitive for the user to understand.We don’t want our visitors getting lost inside the page just because it was not well organized. It should also be responsive and mobile friendly.
It is also ideal for the design to be consistent with the brand of the website so that users can easily recognize it and associate it with the same quality of experience that they have had on other websites. When thinking about the aesthetic of your website, refer back to your brand guide and ensure all colors, fonts, and branded elements are consistent throughout the entire website.
Usability
No matter how good your website looks, it is a dead end if it isn’t easily usable for your audience. If someone can’t navigate your website with ease, they will be quick to find another website to view. Great usability will allow for your design to be not only valued, but purposeful. An important aspect to remember is to ensure that both the desktop version and mobile version should have high utility and practicality.
Navigation
The navigation of a website should be clear and simple, with no dead ends or confusing links. The menu should be easy to find and use, and there should be no hidden menus or widgets that are not obvious at first look.
Content
The content of a website has a huge impact on its user experience. It should be clear and to the point, with no unnecessary fluff or filler. It should also be helpful and instructive rather than just entertaining. Although, entertainment is an important aspect because it allows you to use your brand voice and storytelling capabilities to share an inside look at your brand, while still providing useful information.
Accessibility
How easy is it for users to find what they are looking for on a website? Is it easy to navigate through the site and find what you need quickly? Remember to think of all demographics when reviewing the accessibility of your site. Can everyone and anyone have an easy time navigating your site? Be sure to offer alternative solutions for those who have a hearing or eye disability. To ensure that your site will be UX optimized, a professional website design agency in Phoenix can help you just do that. They aim to maximize each user’s experience and use analytics to make sure that every part of your website has an impact on your SEO ranking.
